Ford Looks to the Future of Self-Driving Cars and Pizza Delivery


Each month, it seems we hear more and more about self-driving cars. Each time the subject is brought up, it brings a bevy of questions with it. How much will they cost? Who will manufacture them? How safe are they? What will I do during my morning commute when I don’t have to focus on traffic? Ford is an auto manufacturer that strives to be out in front when it comes to the future of the automobile, and the realm of self-driving cars is no different. That means seeking the answers to these questions and more. In that spirit, they’ve teamed up with Domino’s Pizza to answer the question: “How will self-driving cars affect pizza delivery?”


Patrick Doyle, Domino’s president and CEO, sheds some light on the collaboration: “As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change. We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery.”


Researchers from both companies are looking to learn more about how customers react to and interact with self-driving vehicles. That means examining how customers track their delivery, how they actually retrieve their pizza, and even where they’re most comfortable having the car park, be that in the driveway or at the curb. To begin the study, customers in Ann Arbor, Michigan have the option of receiving their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle. These vehicles are manually-driven by a Ford safety engineer and staffed with researchers. But customers will interact with the vehicles as if there’s no driver inside, even using a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle.


While this may seem like just fun and games, you can be sure that Ford will put what it learns to good use. Ford vehicles are the result of incredible attention to detail and a dedicated focus on the experience of both drivers and passengers. Come in Hall Automotive today to test drive a new Ford Fusion, and to check out the other great Ford vehicles here at our dealership near Chesapeake VA.

Categories: News